The first thing that we do right after the initial virtual cup of coffee with clients is competitor research. It helps us to get to know the industry as well as your business better. By checking out what works for your competitors, we get valuable insights to develop your SEO strategy.
Identify Top Competitors: We start by creating a list of your main competitors in the web space. The list includes both your competitors and the companies that rank for your targeted keywords.
Analyze Top Performing Content: We use a mix of SEO tools like SEMRush or Ahrefs to look at the content that drives the most traffic to competitor websites. In this process, we will try to figure out a common factor in the top-traffic content pieces.
Keyword Gap Analysis: We compare your keyword profile with those of your competitors to find keywords they're ranking for that you're not. This way, we can detect any keyword opportunities to capitalize.
Examining their Backlinking Profile: We will conduct a thorough analysis through tools like UberSuggest to identify the sites that are linking to your competitors. Our team will note them down and use the same backlinking opportunities for your website content, too.
Analyze the Content Strategy: Finally, we will have a look at how competitors structure their content and which formats work best for them. At the same time, we check how often they refresh their content.
Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. Such factors play a crucial role in the algorithm's decision to rank your content. Optimizing the core web vitals is not just a matter of ranking; it is vital for lead conversion, too.
Measure current performance: With the help of free SEO tools like Google Page Insights, or premium tools like GTMetrix, we conduct an audit on how well your website performs right now and mark a score on your current Core Web Vitals.
Prioritize Issues: Based on the audit results, we prioritize fixing the most critical issues of your website. Our primary focus is on three things: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
Optimize Images: We will compress your current images to improve the website loading speed. If needed, we will switch the image format to next-gen formats like webp. In case the website loading speed is still not improved, we may consider trying advanced options like CDN to improve server response time. We use Bunny as CDN provider.
Minimize JavaScript: Our programmers will analyze your site's JavaScript to remove any unnecessary scripts and defer non-critical JS to improve FID.
Some businesses, like local brands with multiple branch locations, benefit from creating many similar but unique pages. For them, we follow a specific technique called programmatic SEO. It is the process of automatically generating a large number of optimized pages based on data sources.
Data Collection: Data serves as the baseline of your website pages. That's why we do it first. We collect comprehensive data, including product information, location data, etc.
Template Creation: We design a flexible HTML template that can accommodate various data inputs while maintaining a consistent structure and SEO elements.
Keyword research: Apart from our normal keyword research approach, here, our focus is to find low-search volume, low-competition keywords, specifically long-tail keywords. We target niche keywords that may not attract significant traffic individually but can collectively drive substantial organic traffic when scaled.
Content Generation: We use a combination of templates and natural language generation tools to create unique content for each page that blends the keywords naturally. An automated system will be implemented to link internal pages between programmatically generated pages to improve crawlability.
Even though our primary focus is to build organic traffic for your website, domain authority is still a crucial factor. That's exactly why we implement a backlinking strategy also at the same time. Remember, backlinking is not only for search engines. If executed properly, it brings in valuable referral traffic.
Broken link building: We use SEO tools like Ahrefs to find broken links on high-authority sites in your industry. After figuring them out, our team will reach out to the site owners to suggest your relevant content as a replacement for the broken link.
PR Backlink Strategy: Public Relations (PR) is still alive and is one of the best ways to create brand authority. For that, we create newsworthy content related to your brand and distribute press releases to relevant media outlets. If needed, we may even fix a budget to capture the most trusted news brands for quality backlinks.
Guest Posting: Our team will sort out the most reputable sites in your industry that accept guest posts. We then craft some relevant and high-quality content that naturally includes a link back to your site.
Competitor Mention Monitoring: We use many advanced tools that give instant notifications for mentions of your competitors online. If relevant, we reach out to these sites, suggesting your brand as an additional or alternative resource to mention.
Resource Link Building: Our team will create valuable resources like e-books, templates, checklists, etc., that may be helpful for industry experts. Then, we reach out to relevant sites that might benefit from linking to this resource.
The People Also Ask (PAA) feature in Google search results is a goldmine for content ideas and SEO optimization. It helps you to create content that directly addresses the searcher's intent to capture featured snippet positions. Unfortunately, many so-called cheap SEO experts miss out on this point.
Topic Idea Generation: First of all, we will select broad industry-relevant topics that engage with your audience. We may use tools like Answer The Public to get to know some queries related to that topic. Now, we will sketch an outline that addresses such pain points, naturally blending the question keywords.
Question Clustering: For each main keyword, we examine the PAA (People Also Ask) boxes on the SERP and note down all questions that appear. Then, we group similar questions together to know the main subtopics within your content area that the audience needs you to answer.
Content Planning: Now, we will check out your existing content to analyze whether they have answered these questions. Based on the gaps identified, we create a content plan that addresses these pain points of the audience. We structure content to answer these questions directly, often in a Q&A format.
Featured Snippet Optimization: While providing the answer, we make them short to a range of 40-60 words or even consider them breaking into bulletin points.
A lot of SEO experts are still doubting whether to use AI for SEO. Well, at Cheap SEO, our stance is clear. We will use any modern white-hat technology that brings us the result. And AI is no longer an exception. It automates many tasks and even provides the most in-depth data within seconds.
AI-Powered Keyword Research: Keyword research is one of the first things that could be automated using AI. We use AI tools to analyze search trends and identify semantic relationships between keywords.
Content Optimization: We will optimize the human-written content pieces with advanced AI writing assistants for better readability and overall SEO performance.
Automated Reporting: Our team will set up AI-driven reporting systems that can identify drastic changes in rankings or traffic so that we can take response measures as early as possible.
Personalization: Last but not least, we use AI-generated data to personalize the user experience on the website. This could be through content optimization, website redesign, etc.
Great thing about AI: is that anyone can use it for free. It's plenty of free SEO AI tools to help you optimize your website in minutes
Sign up for Cheap SEO today and get $10 free credit to boost your SEO efforts! Explore our powerful tools like keyword research and site audits to improve your rankings, or get quality backlinks with no deposit needed.
Not getting sufficient results for your website after our service? Contact our team and claim for a refund. No questions asked! We are that sure of our SEO services.
We've helped thousands of entrepreneurs improve their traffic and leads through our SEO optimization strategies. We can do the same thing for you. Then, why wait? Hit the button below to have a virtual cup of coffee with our experts.