Boosting Traffic by 4,900%
Grum
Grum, an Instagram service provider, was one of our first clients. Even after adding top-demanding Instagram tools like content idea generator, SMM services, etc., for free, they still struggled for an initial reach. When they came to us, they were barely getting ten visitors a day. Overall, the business was at risk of failing before it could even take off.
What We Did?
On-page Optimization: We started right from the website structure to make it more accessible for search engines to crawl in. First of all, we rewrote the meta description of each web page with a combination of high-volume and low-competition keywords.
Keyword Research: We used many premium SEO tools to conduct extensive keyword research. Apart from common terms like 'Instagram tools', our focus was on finding more long-tail keywords that the website is currently missing.
User Experience Analysis: With the help of heat mapping and some session recording tools, we checked out the user experience on the website. Based on the data, we redesigned some of the most crucial pages of the website to reduce bounce rates. On top of that, we improved the site speed by compressing the images and minifying the CSS.
Link Building Campaign: Considering the uniqueness of the business nature, our team tried out a new experiment way different from the old link-building strategy. We reached out to active Instagram content creators and offered premium services in exchange for honest reviews with backlinks.
Results
Daily website visitors increased from 10 to 500 - a 4,900% increase!
Website's bounce rate decreased by 40% after website optimization.
Usage of the free tools increased by fivefold.
Average time spent on the website doubled.
